Weekly takes on marketing, performance, applied technology and the brands that choose to think first.https://kokoagency.ca/enhttps://kokoagency.ca/blog/advertising-agency-metro-vancouver/https://kokoagency.ca/blog/advertising-agency-metro-vancouver/The four areas inside an advertising agency, how advertising, digital marketing and communications differ, and the flowchart that tells you which one your problem needs.Sat, 15 Aug 2026 00:00:00 GMTStrategyMurilo Souzahttps://kokoagency.ca/blog/how-to-appear-in-chatgpt/https://kokoagency.ca/blog/how-to-appear-in-chatgpt/How to appear in ChatGPT, Perplexity and Google AI Overviews in 2026: the step by step on extractable content, brand authority and presence in the sources AI reads. Practical, no hacks.Sun, 02 Aug 2026 00:00:00 GMTStrategyMurilo Souzahttps://kokoagency.ca/blog/how-to-write-a-video-script/https://kokoagency.ca/blog/how-to-write-a-video-script/The universal 5-block structure, the 3 questions to answer before writing, and 2 complete scripts (a 30s reel and a 90s brand film) you can copy.Sat, 01 Aug 2026 00:00:00 GMTSocial MediaMurilo Souzahttps://kokoagency.ca/blog/search-console-social-platform-properties/https://kokoagency.ca/blog/search-console-social-platform-properties/Google shipped platform properties in Search Console: clicks, impressions, CTR and position for your social content in search. What it is, how to connect, and what to do with the data.Fri, 31 Jul 2026 00:00:00 GMTSEOMurilo Souzahttps://kokoagency.ca/blog/social-media-agency-what-it-delivers/https://kokoagency.ca/blog/social-media-agency-what-it-delivers/Scopes from $1,500 to $15,000 a month, who actually works behind a well-served account, and when building an in-house team makes more sense than hiring out.Sat, 25 Jul 2026 00:00:00 GMTSocial MediaMurilo Souzahttps://kokoagency.ca/blog/marketing-agency-metro-vancouver/https://kokoagency.ca/blog/marketing-agency-metro-vancouver/The 5 types of agency operating here, how the market differs from Toronto, when the postal code matters and the 5 local red flags to check before signing.Sat, 18 Jul 2026 00:00:00 GMTStrategyMurilo Souzahttps://kokoagency.ca/blog/digital-marketing-trends-2026/https://kokoagency.ca/blog/digital-marketing-trends-2026/The 7 digital marketing trends of 2026 reviewed in July: what held up, what was hype, and the checklist for the second half. No reheated predictions.Sun, 12 Jul 2026 00:00:00 GMTStrategyMurilo Souzahttps://kokoagency.ca/blog/social-listening-tools-and-process/https://kokoagency.ca/blog/social-listening-tools-and-process/A comparison of Meltwater, Mention, Brandwatch, Sprout and Talkwalker, the KPIs that actually change decisions, and the 4-stage process we run on accounts.Sat, 04 Jul 2026 00:00:00 GMTStrategyMurilo Souzahttps://kokoagency.ca/blog/reels-content-calendar-30-days/https://kokoagency.ca/blog/reels-content-calendar-30-days/The 4 content pillars at a 40/30/20/10 split, a 30-day template already filled in, and how to adapt it for a local service or a national business.Sat, 27 Jun 2026 00:00:00 GMTSocial MediaMurilo Souzahttps://kokoagency.ca/blog/reels-script-service-vs-product/https://kokoagency.ca/blog/reels-script-service-vs-product/Why services need social proof, process and authority, while products need a trigger, a benefit and urgency. Side-by-side examples, the structure of each script, and how to blend the two.Sat, 20 Jun 2026 00:00:00 GMTSocial MediaMurilo Souzahttps://kokoagency.ca/blog/communications-vs-marketing-agency/https://kokoagency.ca/blog/communications-vs-marketing-agency/Communications handles reputation, marketing handles demand. Where scope, KPIs and client profile separate, and when one operation can cover both.Sat, 13 Jun 2026 00:00:00 GMTStrategyMurilo Souzahttps://kokoagency.ca/blog/reels-hooks-first-three-seconds/https://kokoagency.ca/blog/reels-hooks-first-three-seconds/The 5 hook categories that hold retention best, 30 tested openers to copy and adapt, and the 3 mistakes that kill a reel right at second 3.Sat, 06 Jun 2026 00:00:00 GMTSocial MediaMurilo Souzahttps://kokoagency.ca/blog/marketing-agency-cost-vancouver/https://kokoagency.ca/blog/marketing-agency-cost-vancouver/The fee range by company size, the 3 pricing models, and why the same scope varies up to 5x from one agency to another. 2026 numbers, without the 'it depends'.Sat, 30 May 2026 00:00:00 GMTStrategyMurilo Souzahttps://kokoagency.ca/blog/reels-script-structures/https://kokoagency.ca/blog/reels-script-structures/Reels script templates that work: PASTOR, AIDA, infinite loop, before/after, tutorial, listicle and hook-promise-payoff. When to use each, full copy examples and visual diagrams.Sat, 23 May 2026 00:00:00 GMTSocial MediaMurilo Souzahttps://kokoagency.ca/blog/meta-ads-mcp-ai-connectors/https://kokoagency.ca/blog/meta-ads-mcp-ai-connectors/Meta shipped Ads AI Connectors via MCP in April 2026. What changes for people running paid media, what the connector actually does and does not do, and why more automation without method makes the auction worse for everyone.Mon, 04 May 2026 00:00:00 GMTPerformanceMurilo Souzahttps://kokoagency.ca/blog/what-is-json-in-marketing/https://kokoagency.ca/blog/what-is-json-in-marketing/JSON is the format connecting AI, Meta CAPI, GA4 and your CRM. You do not need to code, you need to read. A 10-minute guide to stop getting stuck debugging campaigns.Wed, 29 Apr 2026 00:00:00 GMTAI & TechnologyMurilo Souzahttps://kokoagency.ca/blog/how-to-choose-a-marketing-agency/https://kokoagency.ca/blog/how-to-choose-a-marketing-agency/How to choose and negotiate with a digital marketing agency with ROI in mind. 6 questions that lead to better hiring, less waste and real accountability.Wed, 22 Apr 2026 00:00:00 GMTStrategyMurilo Souzahttps://kokoagency.ca/blog/instagram-reels-retention-graph/https://kokoagency.ca/blog/instagram-reels-retention-graph/Learn how to read the Reels retention graph and understand why your video performed well or not. 6 drop-off patterns explained with practical diagnosis and fixes.Mon, 20 Apr 2026 00:00:00 GMTSocial MediaMurilo Souzahttps://kokoagency.ca/blog/ai-replacing-traditional-crms/https://kokoagency.ca/blog/ai-replacing-traditional-crms/AI-powered CRMs are outperforming legacy platforms like Salesforce and HubSpot for B2B companies. Learn why custom solutions deliver 3x more lead conversion and how to make the transition.Tue, 10 Mar 2026 00:00:00 GMTAI & TechnologyMurilo Souzahttps://kokoagency.ca/blog/custom-vs-off-the-shelf-software/https://kokoagency.ca/blog/custom-vs-off-the-shelf-software/Should your B2B company build custom software or buy off-the-shelf? We break down the real costs, timelines, and ROI of each approach for North American companies in 2026.Sun, 08 Mar 2026 00:00:00 GMTAI & TechnologyMurilo Souzahttps://kokoagency.ca/blog/generative-engine-optimization/https://kokoagency.ca/blog/generative-engine-optimization/Generative Engine Optimization (GEO) is the new frontier of search. Learn how to optimize your content so AI tools like ChatGPT, Perplexity, and Google AI cite and recommend your brand.Thu, 05 Mar 2026 00:00:00 GMTStrategyMurilo Souza